Weekly Roundup – July 10 to 14, 2017 | The SEO Daily

Picks & News From The World of Search July 2 – 8, 2017

1. Bing Adds ‘Popular Content’ Search Results Snippet Section | Search Engine Land

Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox] or [shutterstock], among others, you get this new search result feature. The popular content section is a carousel-like feature that lets you click the right arrow to see more. More at http://searchengineland.com

2. Five SEO Experts Share Their Link Earning Strategies For 2017 | Search Engine People

We spoke to 5 industry people, asking about link earning strategies and they shared their views on it.  
More at https://www.searchenginepeople.com

3. What is Schema Markup & Why It’s Important for SEO – Search Engine Journal

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous web page. More at https://www.searchenginejournal.com

4. The 5 Most Common SEO Myths | Entrepreneur

My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business. More at https://www.entrepreneur.com

5. Google Can Rank /page & /page.html Separately If Content Is Different – Search Engine Roundtable

As many of you know, since you are advanced technical SEOs, /page and /page.html technically are different URLs and different pages. But often, web servers are configured to make the page the same, so if you go to /page or /page.html, either you get redirected to one or the other OR you see the same content on both pages. More at https://www.seroundtable.com

6. Domain Ranking Factors: Seo Shortcuts You Should Not Take | Smartbrief

Although there is a whole market for it, coughing up money for links is a direct violation of Google’s guidelines. Exchanging links with one of your website owner buddies that point to each other’s website is also not advisable. And building link farms by putting online websites that will be used only as link sources in order to increase a certain website’s popularity is also a big SEO no-no. More at http://www.smartbrief.com

7. Link Echoes and Link Ghosts: How Do They Affect Your SEO? – Performancing

Link ghosts are links to your site that have been removed or deleted. Sites remove or delete links for many reasons. Updating a webpage to include new information may delete the content that included your original link. An inbound link may be deleted after a period of time. More at http://performancing.com

8. Google Begins Rolling out Messaging Feature Within Google My Business – Search Engine Land

Google has confirmed this is now fully rolling out to businesses in the US and I am personally able to test it on businesses that I have access to under my Google My Business account. When you go to the Google My Business homepage, you will see this new section for “Messaging” on the left and an option in the middle promoting it saying, “Message with customers.”  More at http://searchengineland.com

9. Subtle On-Site Issues No SEO Should Miss – Search Engine Watch

Your on-site SEO could be broken without you realizing it. We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss. More at https://searchenginewatch.com

10. Google says it lost 20 days of data of new Google Search Console Users – Search Engine Land

Those webmasters and SEOs who signed up to the Google Search Console and verified properties will not see those 20 days of data. Google seems to have fixed the issue going forward, but anyone who signed up as a new user to the Google Search Console during that date range of June 21 to July 10 will be missing data between those dates. More at http://searchengineland.com

11. Four Reasons Inbound Links Won’t Boost Your Organic Search Rankings – Search Engine Journal

Links were, are, and will continue to be the lifeblood of search engine optimization (SEO) for many years to come. That’s why SEO professionals invest in some form of link building — whether it’s blog posts, guest posts, social sharing, outreach campaigns, or paid links. The sad truth is that even if you successfully earn lots of relevant and natural inbound links, there’s no guarantee you’ll get high search engine ranking positions. More at https://www.searchenginejournal.com

12. Rand Fishkin To Step Away From Day-To-Day Operations At Moz – Search Engine Land

Sarah Bird, the CEO at Moz, announced the news this morning, calling this a six- to nine-month transition period as he moves into the role of a Moz Associate. Moz Associates is a part-time volunteer program where passionate marketers “contribute time and effort” within the Moz community. More at http://searchengineland.com

13. How-To Rank Your Site for Plural Search Query – SEO-hacker

So, what do you do to get that top spot? It’s easy. Always identify the problem on why is it that these type of sites have continuously outperformed their competitors. Although this is not absolute, it’s close enough. So, what are the problems that you’ll face? More at https://seo-hacker.com

14. The AMP is A lie – Search Engine Land

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly lean right now, but as more and more functionality is added and required, AMP will bloat. More at http://searchengineland.com

15. Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords – Search Engine Land

If you don’t have a long-tail SEO strategy, you’re missing out. It’s never been easier to research long-tail keyword opportunities, target low-competition keywords with high conversion rates, and use long-tail keywords to boost your content. This guide will show you how to do exactly that. More at https://www.searchenginejournal.com

16. Nine Factors that Can Immensely Boost Your Local SEO – Single Grain

Local SEO is hugely successful because it attracts and converts local prospects who have greater chances of becoming your long-term customers. The Google 3-pack local results box appears in a top spot in 93% of searches with local intent. Moreover, around 75% of customers who conduct a local search on their smartphone visit the store within a day.  More at https://www.singlegrain.com

17. Google My Business Messaging Coming to All US-based Businesses – Search Engine Journal

Google My Business messaging, a feature that has been in testing since last year, is now rolling out to all US businesses. Mike Blumenthal, an authority on local search, has received confirmation that GMB messaging is being rolled out on a national scale. If you do not have access to it yet, you certainly will within time. You’ll know if you have access because the option to turn on messaging will be immediately available on your GMB dashboard. More at https://www.searchenginejournal.com

18. Search Buzz Video Recap: Google Featured Spam, Google Local Messaging, Bing Popular Content & Rand Fishkin Leaving Mozl

This week in search we saw a possible Google update over the weekend which died down a lot since. We saw our first case of image based featured snippet spam. Google Images now shows videos and recipe data in the results. Google published an FAQ around job postings for webmasters. More at https://www.seroundtable.com

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