News and Picks From The World of SEO For Wednesday, August 9, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

1. The SEO Daily August, 9 2017Massive CPC Drops Across Google AdSense Publishers – Search Engine Roundtable

2. Google advertisers blacklisted after exploiting AdSense, driving down CPCs – Search Engine Land

3. Google to Begin Notifying Sites With “Annoying Ads” Issues – Search Engine Journal

4. Accelerated Mobile Pages (AMP): IS faster better? – Search Engine Land

5. How Google Voice Search Affects SEO & SERPs – PeriscopeUP

6. Increase Traffic to Your Website With These 18 Unusual Tactics – Neil Patel

7 . Eight Reasons You’re Not Getting Any Website Traffic (And How To Fix It) – Jeff Bullas’s Blog

8. Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content – Search Engine People Blog

Here’s Today’s Issue:

1. Massive CPC Drops Across Google AdSense Publishers – Search Engine Roundtable

Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click, declines after August 5th. There is a thread at WebmasterWorld and Google AdSense Help and a bunch of chatter on Twitter around this drop.

Many are saying they are seeing a 50 to 70% drop in their cost per clicks they are getting on the ads on their web sites. Google has not commented or replied to any of the complaints on social media yet. More at https://www.seroundtable.com

2. Google advertisers blacklisted after exploiting AdSense, driving down CPCs – Search Engine Land

It seems that these ad buyers were able to manipulate Google’s ad auction platform which resulted in this decline for publishers. It led to a decline in ad coverage and a drop in fill-rate, which is why the CPCs dropped along with it. This was not a user interface bug or reporting glitch, Google confirmed. The CPCs that were relatively low for publishers over the past few days will not be updated, but going forward, you should see CPCs that do not surprise you.  More at http://searchengineland.com

3. Google to Begin Notifying Sites With “Annoying Ads” Issues – Search Engine Journal

As Google prepares to introduce a built-in ad blocker to its Chrome browser, the company says it will soon be notifying publishers with “annoying ads” that will end up getting blocked.

Google has already rolled out a tool for helping publishers identify annoying ads on their site. Now the company is going a step further by reaching out to publishers directly.

As the company says, it reviews sites on a daily basis and even records videos of the bad ad experiences discovered.

“If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.”
Google’s intent isn’t to shame publishers into changing their advertising practices, it’s to assist smaller sites who may not have the same quality control resources as large publications. More at https://www.searchenginejournal.com

4. Accelerated Mobile Pages (AMP): IS faster better? – Search Engine Land

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users.

More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands? More at http://searchengineland.com

5. How Google Voice Search Affects SEO & SERPs – PeriscopeUP

Technically, voice search queries are already in Google Analytics. Wait! What?

Yes, they’re already there, you just can’t identify that they are voice queries. I tested this. You even get the correct Channel.

The voice search data that goes into analytics isn’t any different than a typed in search. The only thing that’s different on a voice search is the input device. So should you even worry about it all? More at https://www.periscopeup.com

6. Increase Traffic to Your Website With These 18 Unusual Tactics – Neil Patel

Do you struggle to bring people to your website?

I know the feeling.

For years, I struggled to build traffic myself. It seemed like no matter what I tried, people didn’t want to read my content.

But then things started changing. As I continued to write and promote, I started to see my traffic increase.

Today, NeilPatel.com is one of the top marketing sites online.

So, what’s the secret to server-crushing traffic?

There are thousands of ways you can boost your traffic, but the best is by trying something new.

Here are 18 unusual ways to increase traffic to your website.

More at http://neilpatel.com/blog/increase-traffic/

7 . Eight Reasons You’re Not Getting Any Website Traffic (And How To Fix It) – Jeff Bullas’s Blog

It’s tough.

You feel as if you’ve done everything right, but your traffic numbers say otherwise.

Clearly, there’s something wrong.

Maybe you’re just a tweak or two away from opening the floodgates?

But the question remains… what is the reason behind your traffic-poor website?

Fortunately for you, you’ve come to the right place. In this post, we’ll show you legitimate possibilities why your website isn’t performing and how to fix them.

Let’s get started.

Here are eight reasons why your traffic isn’t growing.

More at http://www.jeffbullas.com

8. Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content – Search Engine People Blog

What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created?

I know it sounds like a pipe dream. After all, the top performing businesses in 2016 allocated 39% of their total marketing budget to content marketing, according to 2017’s Benchmarks, Budgets, and Trends report. This continues the trend we’ve seen over the past few years—that the most effective content marketing is born from big budgets. More at https://www.searchenginepeople.com