News and Picks From The World of SEO For Thursday, August 10, 2017

The SEO Daily August, 10 2017SEO, Content Management, & Social Media Picks For Today’s Issue

1. Ranking Better by NOT Focusing on Social Media – SEO Hacker Blog

2. Here Is Why Google Doesn’t Want To Index Search Results Pages – Search Engine Roundtable

3. Google AdWords Matches New Organic Sitelinks Design With Carousel Buttons – Search Engine Roundtable

4. Google Keyword Planner Showing “Okay Google” Keyword Ideas – Search Engine Roundtable

5. Bing Testing Google-like Search Header at Top of Search Results – The SEM Post

6. UK Shuts Down Company Impersonating Google Over Local Listings – Search Engine Roundtable

7. Buying Backlinks for SEO: Yes, This is Still a Thing – Search Engine Journal

8. Three Ways to Get Data Out of Silos and Into Your Marketing Strategy – Google Analytics Blog

9. Three Customer Insights Gained By Keyword Research – Search Engine Land

10. The Top 7 Blogging Tools I Use Daily – Blogging Your Passion

11. Why I Reject 99 out of 100 Pitches and How to Be the 1 – Blogging Tips

12. Higher quality needed to save content marketing from self-destruction | ITProPortal

Today’s Issue of The SEO Daily:

1. Ranking Better by NOT Focusing on Social Media – SEO Hacker Blog

The debate on whether social media marketing could positively impact your overall SEO campaign has been around for quite some now, and even though Google has already given the answer, I still believe that a great social media marketing plan can still help your SEO.

I’ll be showing you how you can incorporate your social media success into your SEO to gain better results in organic traffic and your visibility in the search results. Let’s start. More at https://seo-hacker.com

2. Here Is Why Google Doesn’t Want To Index Search Results Pages – Search Engine Roundtable

Back in 2007, Google officially went on record, instructing webmasters to block their search results from being indexed by Google. Ever since then, SEOs were still looking for easy ways to generate a lot of content and landing pages outside of using search results page. Some went the tags approach and some did other things, that is until Panda wanted something tastier and moved on from consuming those pages. More at https://www.seroundtable.com

3. Google AdWords Matches New Organic Sitelinks Design With Carousel Buttons – Search Engine Roundtable

Google is calling them “tappable sitelinks.” Google said “sitelinks help you send people to specific pages on your site directly from your ad, like your store hours page, product pages and more. Going forward, we’re simplifying how mobile sitelinks will show by using both horizontal buttons and larger vertical links.”

Google said searchers are “twice as likely to interact with your sitelinks in this new format.” I guess for now… More at https://www.seroundtable.com

4. Google Keyword Planner Showing “Okay Google” Keyword Ideas – Search Engine Roundtable

John Lincoln shared a screen shot on Twitter of keyword ideas shared by Google’s keyword planner tool. This suggestion he shared showed how Google was suggesting that John bid on the term [okay google].

It looks like the ideas are mostly around house sale related keywords, including mortgages, real estate, mortgage calculators. But do not forget that people say [okay google mortgage calculator]. The thing is, okay Google is a trigger word to launch search. I guess maybe some people are saying “okay Google, okay google search phrase here.” So maybe they are repeating the okay Google trigger word in their query or maybe Google is confusing it in their keyword planner data?

I am not sure. More at https://www.seroundtable.com

5. Bing Testing Google-like Search Header at Top of Search Results – The SEM Post

Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – much closer to Google’s version.  In fact, it would easily be mistaken as Google’s. More at http://www.thesempost.com

6. UK Shuts Down Company Impersonating Google Over Local Listings – Search Engine Roundtable

I hate it, and I am sure you hate it also when someone calls you and claims they are Google. It happens fairly often, especially around Google My Business local listings. It is nothing new and it seems like Google can’t do anything to stop it. These companies call unsuspecting businesses, claim they are from Google, and threaten that their local listing will be removed if they don’t pay up.

Well, the UK’s Insolvency Service, a government agency in the UK, shut down one such firm doing this practice in the UK.  More at https://www.seroundtable.com

7. Buying Backlinks for SEO: Yes, This is Still a Thing  – Search Engine Journal

Paid link building is taboo in most SEO circles.

It’s talked about in hushed tones (if it’s talked about at all). Most SEOs won’t admit to doing it.

Reputable SEOs outright condemn paid link building, and with good reason – Google’s stance is crystal clear:

Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if you’re caught.

For these reasons, this post is not intended to promote paid link building, nor do I personally endorse buying links. Whether or not you choose to buy links is ultimately your decision, but be warned: paid links attract a high level of scrutiny and the risk to reward ratio is almost never worth it. More at https://www.searchenginejournal.com

8. Three Ways to Get Data Out of Silos and Into Your Marketing Strategy – Google Analytics Blog

There are a lot of ways to organize information. And the bigger a company is, the more complicated it can be for employees to find the right data, let alone know how best to use or share that information to make more-informed decisions.

Chances are that some data is “hidden” in silos across your company. According to new research from Econsultancy in partnership with Google, 86% of senior executives agree: eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.

If teams don’t talk, or if your organization doesn’t have an integrated data strategy to harness marketing, customer, and advertising data, information and ideas won’t flow freely. Here are three ways to break down data silos and get your organization on the path to a more collaborative, data-driven culture. More at https://analytics.googleblog.com

9. Three Customer Insights Gained By Keyword Research – Search Engine Land:

Searchers type particular phrases into search engines based on multiple factors that are relevant to them. The question is, what makes those factors relevant? It’s the underlying motivation — need, desire and/or interest — that makes any particular phrase important. Your goal in performing keyword research should be to determine what that underlying motivation is.

With a little digging into keyword tools and some analysis of the results, you can learn a great deal about the audience using a particular phrase. Armed with that knowledge, you can create content that meets their needs and/or will be of interest to them.

And that is the point of keyword research, isn’t it?  More at http://searchengineland.com

10. The Top 7 Blogging Tools I Use Daily – Blogging Your Passion

How to Work and Blog from Anywhere, Anytime

When I first started blogging in 2009, we had very few blogging tools and apps to choose from. Even installing WordPress to your hosting provider was a big ordeal. You had to install WordPress by uploading a whole host of files via the FTP.

In fact, I remember watching a tutorial video where the instructor advised you to “go make a pot of coffee” because it took more than a few minutes to fully install WordPress. Times have certainly changed. More at http://bloggingyourpassion.com

11. Why I Reject 99 out of 100 Pitches and How to Be the 1 – Blogging Tips

My friends know these facts. My blogging buddies.  Because these people are my friends. Friends get to know friends. Friends take the time to build bonds, to let relationships grow and to patiently, persistently bond with their friends.

This makes total sense to any human being offline.

But 8 out of 10 human beings online do not understand or follow, this basic fundamental, of making friends, to build bonds.

I reject 99 out of 100 pitches to:

appear on Blogging From Paradise, via a feature, mention, guest post, interview, link, or sponsored post
enter into a business partnership with me
Because 99 out of 100 folks forget or ignore or avoid doing the things that the 1 out of 100 does.

More at http://www.bloggingtips.com

12. Higher quality needed to save content marketing from self-destruction | ITProPortal

My friends know these facts. My blogging buddies.  Because these people are my friends. Friends get to know friends. Friends take the time to build bonds, to let relationships grow and to patiently, persistently bond with their friends.

This makes total sense to any human being offline.

But 8 out of 10 human beings online do not understand or follow, this basic fundamental, of making friends, to build bonds.

I reject 99 out of 100 pitches to:

  • appear on Blogging From Paradise, via a feature, mention, guest post, interview, link, or sponsored post
  • enter into a business partnership with me

Because 99 out of 100 folks forget or ignore or avoid doing the things that the 1 out of 100 does. More At http://www.itproportal.com