News & Picks For July 14 2017 – Today’s Events In The World of SEO

July 14 The SEO DailySearch Engine News & Picks For Firday, July 14, 2017

1. An Update on Executive Changes on The Editorial Team – Search Engine Land

This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. More at http://searchengineland.com

2. Nine Factors that Can Immensely Boost Your Local SEO – Single Grain

Local SEO is hugely successful because it attracts and converts local prospects who have greater chances of becoming your long-term customers. The Google 3-pack local results box appears in a top spot in 93% of searches with local intent. Moreover, around 75% of customers who conduct a local search on their smartphone visit the store within a day.  More at https://www.singlegrain.com

3. Weekly Infographic: On-Page SEO: Anatomy of a Perfectly Optimized Page – Page Traffic Buzz

Everyone wishes their website to get as much traffic as possible, but that can happen if one uses the keywords effectively and generate more attention to the content through social shares. Backlinko through the infographic takes an initiative to provide you an anatomy of a perfectly optimized page.  More at http://www.pagetrafficbuzz.com

4. Reviews and Ratings are Rocket Boosters for Local SEO Marketing – Pro PR Copy

When acquiring online reviews and ratings, however, you must tow a fine line. Simply asking a customer for a rating may or may not appropriate depending on the situation, and prompting people to rate your business through discounts or other incentives could result in an insincere series of reviews that could backfire in the long term. More at https://www.proprcopy.com

5. Google: Using Nofollow on Links to About Us, Terms, and Policy Pages – The SEM Post

The use of Nofollow on these types of pages for crawl budget purposes is becoming more common so that Google can spend their time crawling their more important pages.  For instance, most sites seldom update their policy pages or their TOS, and those can easily be refreshed with a fetch and submit via Google Search Console if Googlebot doesn’t visit them frequently due to the Nofollow.  But using this tactic for crawl budget is something that only larger sites should focus on. More at http://www.thesempost.com

6. A Novice’s Guide to Understanding the Benefits of SEO for Businesses – Daily Blog Tips

So What Is SEO? It stands for Search Engine Optimization and refers to the techniques of bringing your website on the front page of various Search Engines e.g. Google, Bing, Yahoo, etc.
These techniques aim at increasing the quality and volume of traffic to your website with the help of organic search engine results. More at https://www.dailyblogtips.com

7. Google My Business Messaging Coming to All US-based Businesses – Search Engine Journal

Google My Business messaging, a feature that has been in testing since last year, is now rolling out to all US businesses. Mike Blumenthal, an authority on local search, has received confirmation that GMB messaging is being rolled out on a national scale. If you do not have access to it yet, you certainly will within time. You’ll know if you have access because the option to turn on messaging will be immediately available on your GMB dashboard. More at https://www.searchenginejournal.com

8. Search Buzz Video Recap: Google Featured Spam, Google Local Messaging, Bing Popular Content & Rand Fishkin Leaving Mozl

This week in search we saw a possible Google update over the weekend which died down a lot since. We saw our first case of image based featured snippet spam. Google Images now shows videos and recipe data in the results. Google published an FAQ around job postings for webmasters. More at https://www.seroundtable.com

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