News and Picks From The World of SEO For Friday, August 11, 2017

SEO, Content Management, & Social Media Picks For Today’s Issue

The SEO Daily August, 11 20171. Search Buzz Video Recap: Google Algorithms Count, Search Console Bug, SEO, AdSense & AdWords Exploit & More

2. Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

3. GoogleBot Doesn’t Pass A Referrer; Generally Directly Hits URLs – Search Engine Roundtable

4. A PPC Account Manager’s Checklist – The Adventures of PPC Hero

5. How Google Handles Canonical Pages With Noindex On The Page – Search Engine Roundtable

6. Google Won’t Share The Number of Search Quality Algorithms – Search Engine Roundtable

7. Google Search Console Sent New Verification Emails To Webmaster By Accident – Search Engine Roundtable

8. Ten Tips to Make Your PDFs SEO Friendly – Search Engine Journal

9. Why is Page-Speed such a Crucial SEO Factor? – CleverClicks

10. Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way – Porten

Today’s Issue of The SEO Daily:

1. Search Buzz Video Recap: Google Algorithms Count, Search Console Bug, SEO, AdSense & AdWords Exploit & More

More at https://www.seroundtable.com

2. Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it?

While there’s no hard proof it exists, the organic quality score is a concept that’s been pondered by many SEOs over the years. In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score. More at https://moz.com

3. GoogleBot Doesn’t Pass A Referrer; Generally Directly Hits URLs – Search Engine Roundtable

Google’s John Mueller confirmed on Twitter that GoogleBot, Google’s web crawler, generally does not pass referrer data because it typically only directly accesses URLs. So GoogleBot will not click from page to page on your web site but rather gather the URLs on a web page and visit those URLs at some point directly.

If you visit a page directly, it passes no referrer data. More at https://www.seroundtable.com

4. A PPC Account Manager’s Checklist – The Adventures of PPC Hero

In this post, I have provided a quick list of the things I try and always think about. Each account manager and account will be very different. So, my list is broken down into more of a general scale with a few specific examples. Again, whether you are brand new to PPC or a paid advertising pro at a crossroads, this list should hopefully help organize your thoughts and get those PPC optimization gears turning. More at http://www.ppchero.com

5. How Google Handles Canonical Pages With Noindex On The Page – Search Engine Roundtable

In a hangout from this morning, Google’s John Mueller was asked how Google handles a page that you applied a canonical to but also has a noindex on it. Does that page pass the noindex. You can see how the question kind of caused a lot of confusion. The short answer is that Google in practice generally just assumes in these cases the canonical is a mistake and ignore it. More at https://www.seroundtable.com

6. Google Won’t Share The Number Of Search Quality Algorithms – Search Engine Roundtable

Google’s John Mueller was asked in this morning’s hangout at the 13:05 mark into the video about disclosing the number of quality algorithms they have running in search today.

John Mueller said Google doesn’t talk about this number outside of saying there general statement that they “have 200 factors when it comes to crawling, indexing and ranking.” But he said the number of algorithms is not useful for webmasters and SEOs to know, so why bother. More at https://www.seroundtable.com

7. Google Search Console Sent New Verification Emails To Webmaster By Accident – Search Engine Roundtable

Over the past 48 hours, some webmasters who use Google Search Console may have seen a bunch of new verification emails sent by the tool to their inbox. Some have reported receiving up to a 1,000 or so of these notifications. Obviously, this is a bug. More at https://www.seroundtable.com

8. Ten Tips to Make Your PDFs SEO Friendly – Search Engine Journal

Try as SEOs might, their PDFs could not enter the lucrative realms of Page 1. Google, the story went, simply could not decipher the contents of a non-HTML document.

That myth has since been unceremoniously busted by Google. Back in 2011, the world’s most popular search engine said:

“Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed.”
They even come with their own tag in SERPs to alert users that the result is PDF-based: More at https://www.searchenginejournal.com

9. Why is Page-Speed such a Crucial SEO Factor? – CleverClicks

A website’s page-speed is something that is often overlooked when managing a website, but it’s more important than you may think.

We’re going to look at exactly why page-speed is such an important aspect for customer engagement, as well as your lead generating ability. You’ll also learn about how favorite tool for managing page-speed, and page-speed fixes you can implement today. More at http://cleverclicks.com.au

10. Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way – Porten

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance.

Yes! These little guys: ® © ™

This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected immediate impact from making this change is improved clickthrough rate (CTR). And who doesn’t want that? In the long run, the benefit of an improved CTR is a better return on your paid search investment.

Let’s look at how it impacts the search experience.

More at https://www.portent.com